Understanding BFCM Email Marketing
BFCM, short for Black Friday and Cyber Monday, represents two significant shopping events when consumers eagerly seek out discounts, marking the beginning of the holiday shopping season. During this period, online retailers experience a surge in customer traffic and sales.
Email marketing, on the other hand, is the practice of communicating with customers through email messages. It plays a vital role during BFCM as it serves as the primary means for businesses to inform customers about their exclusive deals. Think of email as a magical tool that guides customers to your online store and encourages them to make purchases.
For WordPress-based businesses, utilizing email marketing or campaigns is a highly effective way to showcase products or services to potential customers and verified subscribers. Organizations can employ SaaS tools or WordPress plugins to access some of the best email marketing services, suitable for businesses of all sizes.
To excel in BFCM email marketing, it’s essential to grasp these fundamental concepts as an initial step toward ensuring your business thrives during the bustling shopping season. Let’s delve into the specifics and explore how to maximize BFCM email marketing, particularly if you operate a WordPress-based business.
Importance of Email Marketing on BFCM
Email marketing plays a pivotal role in the recipe for business success during Black Friday and Cyber Monday (BFCM), particularly for businesses in the WordPress sector. Let’s explore the multifaceted roles that email marketing fulfills during the BFCM shopping extravaganza.
I. Direct Communication and Promotion
Email marketing offers a compelling avenue for direct and personal communication with your audience. During BFCM, when customers actively seek the best deals, your emails serve as a direct link to their inboxes. Businesses in the WordPress sector can capitalize on this opportunity by sending enticing BFCM promotions, exclusive discounts, and special offers, enticing potential customers to visit their websites.
II. Building Anticipation and Engagement
Leading up to BFCM, email marketing can generate excitement and anticipation among customers. Organizations can send teaser emails, sneak peeks, and countdowns to create a buzz around their upcoming deals, keeping customers eagerly awaiting their BFCM offerings. This approach increases the likelihood of customer participation in the sales events.
III. Segmentation and Personalization
Businesses harness powerful tools to segment their email lists, allowing them to categorize subscribers based on preferences, past purchases, and behavior. This enables the delivery of personalized BFCM emails to distinct customer groups, ensuring that each recipient receives offers tailored to their interests. Personalization significantly enhances conversion rates.
IV. Recovery and Retention
BFCM offers opportunities to both attract and retain customers. Email marketing plays a crucial role in post-purchase engagement through follow-up emails, order confirmations, and thank-you notes. Businesses in the WordPress industry can maximize their efforts with email marketing automation, enhancing the customer experience and fostering loyalty, ultimately leading to repeat business.
V. Data and Insights
Email marketing platforms furnish businesses with practical data and analytics that can be harnessed to track the performance of BFCM email campaigns. Metrics such as open rates, click-through rates, and conversion rates provide valuable feedback. Analyzing these metrics empowers you to fine-tune your strategy and determine what resonates best with your audience.
During the BFCM sales season, whether in the B2B or B2C domain, email marketing serves as the linchpin that harmonizes all the efforts of WordPress businesses. It functions as the medium for connecting with your audience, creating anticipation, personalizing offers, nurturing relationships, and gathering essential data. By comprehending and harnessing the potential of email marketing, businesses in the WordPress sector can optimize this critical shopping season.
BFCM Email Campaign 2023 Examples
The pre-BFCM, get ready email
The password-protected loyalty email
The free worldwide shipping perk
The urgent mystery collection
The average-spend-per-customer promotion
The create-your-own Black Friday email
The self-aware Black Friday email
The exclusive daily drop for loyal customers
The holiday gift guide
The Inspiring and Enviable Email
How to Write Black Friday Emails?
Email Subject Line
The email subject line serves as your initial point of contact. Keep in mind that your email newsletter will have company in the inbox, so it’s crucial to entice subscribers to open it. Utilizing attention-grabbing terms like “FREE” or “Sale” can work wonders. Additionally, you can inject some personality by incorporating symbols and emojis.
However, the effectiveness of your subject line hinges on your familiarity and comprehension of your audience. You have two main approaches: either analyze Black Friday subject lines throughout the year to discern which words resonate most with your audience, or conduct A/B testing to determine the preferred variants just before the event.
Email Content
At the heart and soul of every efficient Black Friday and Cyber Monday email newsletter is content.
Get straight to the point and give people what they have grown to expect from you on BFCM weekend: good discounts, special offers, and massive sales. Everybody will be waiting for their sweet deals, so do not disappoint them.
What to Include
Much like with the subject line, it is here where you need to figure out what subscribers want the most. Of course, this is not a guessing game – it should be in-depth research conducted throughout the year. Ideally, depending on subscriber preferences, you can segment the audience and send targeted email newsletters. Other best practices include showing
- A best-selling product
- The most interesting item
- The most expensive product with a steep discount
- A free coupon
- Or even a gift
- Do not overwhelm people with too many choices since this can backfire.
Inject Excitement into Copy
While reducing the price of best-sellers is a good idea, it can also be beneficial to inject some excitement into the copy. Try these tricks:
- Present loyal customers with specific gifts
- Offer exclusive deals that are available only for subscribers
- Give away products
- Offer free shipping
- Extend the sale
These incentives create extra buzz around the event and help to develop stronger relationships with customers to foster their loyalty. A BFCM campaign will pass, but subscribers and customers will stay with you. So why not make this day special for them by showing appreciation from your side?
