Understanding BFCM Email Marketing BFCM, short for Black Friday and Cyber Monday, represents two significant shopping events when consumers eagerly seek out discounts, marking the
What are post-purchase emails? Post-purchase emails are automated email sequences that you dispatch following a customer’s purchase. These campaigns are timed at various stages: immediately
What is A/B Testing in Email Marketing? A/B testing, also known as split testing, is a crucial process in email marketing aimed at refining performance.
In the world of digital marketing, email remains a powerful and reliable tool for connecting with your audience. It allows you to establish a direct
Secret To Writing A Good Marketing Email Sending a marketing email differs from a regular email in several ways. In a marketing email, you’re not
What is email deliverability? Email delivery is therefore when your email is successfully delivered by your email service provider (ESP) to the receiving incoming mail
Turns out GIFs aren’t just for reacting to tweets — they’re also a fantastic way to drive engagement in your email marketing. There are plenty
As a marketer, you may have heard colleagues discussing the demise of email marketing. It’s a common concern among many marketing departments. However, I’m here
In the annals of digital history, e-commerce email marketing emerged as a transformative marketing channel, enabling merchants to disseminate notifications regarding novel products, enticing discounts,
In 2023, email continues to thrive and remains a powerful tool for companies to connect with their engaged customers—provided it is executed effectively. Therefore, there
Do you know segmenting your email marketing lists can improve conversion rates? Just look around. There are many success stories to back this up, like
This post will demonstrate the process of creating an onsite campaign tailored to each stage of the buyer’s journey. Whether it’s a first-time visitor or
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